An article that I know my economist friend Rupa would like: the inefficiency of gift-giving.
Spams today from "Condensed L. Excitedly" and "Cauterizing B. Graceless". They were both informing me of my poor credit. Or perhaps they wanted me to join their cult. I would change my name to "Editing C. Provocatively".
I've enjoyed Tribe of Two Sheiks hummus for many years. Although I notice that, since 9/11 And All That, that the "of Two Sheiks" has shrunk to a fraction of its former size on the label. Undoubtedly they foresaw responses like, "Sheiks!? If I buy this hummus, the terrorists have already won! Where's the Kraft hummus?"
I notice they have a new tagline on the label, too: "The hummus eater's hummus". As a copywriter, I can only marvel at the versatility of this tagline format. The formula is:The x yer's xTry it for yourself:
Where
x = the product to be promoted and
y=the mode of consumptionHormel: The processed meat eater's processed meatEtc.!
Thermasilk: The shampooer's shampoo
Esso: The gas guzzler's gas
GE: The light bulb screwer's light bulb
Any more copywriting innovations like this, and I'll soon be out of a job.
Good hummus though.
